I’m a native Brazilian, but I’m about as American as they come. Part of that comes from developing marketing for iconic brands like Olive Garden and SeaWorld and working with leaders from some of the biggest retail brands in the globe at Bath & Body Works and Victoria’s Secret. I am passionate about building brands, teams and fueling marketing innovation. I am a lifelong learner. My free time is spent reading, crafting, coaching, traveling and enjoying life - which includes spending time with my nieces, Sarah and Lívia.
What I’ve been up to…
Branding & Creative Strategy
I was 11 when I first fell in love with the art of marketing. Since then, I have worked on building and strengthening brands - sometimes through my consulting work and other times through traditional assignments in corporate.
Most recently, I stewarded the re-alignment of the Olive Garden brand - leading all aspects of creative development and launch.
Password needed to view my creative portfolio.
Media Buying
& Planning
The only way consumers see amazing branding and creative work is through media placement. As a lifelong learner, I immersed myself into the world of media strategy and have built a strong track-record in integrated marketing plans that touch earned, owned and paid channels.
Consumer Insights
& Competitive Analysis
Spearheaded and executed a wide range of market research initiatives from concept testing to product launch for brands like Olive Garden, Victoria’s Secret, Bath & Body Works, J.Crew and Eddie Bauer. Developed competitive analysis framework for several consulting client brands.
In-Store Experience
Experienced in partnering with Operations and Consumer Insights cross-functional teams to elevate in-store guest experience through sight, sound and scent - for retail and full-service restaurant, and through experiential marketing. Built programs to get home office teams closer to the action across retail and food service industries.